Figure 1: Li Yuge, director of the Furniture City Management Committee, leads the responsible person of the relevant functional department to conduct product quality inspection.
Figure 2: Rendering of the North Furniture Avenue of Xianghe Furniture City
Let consumers know Xianghe Furniture City, learn about Xianghe Furniture City, and finally fall in love with Xianghe Furniture City. Xianghe Furniture City, which is advancing the “Second Entrepreneurship†process in an all-round way, has put forward the goal of attracting thousands of consumers with first-class service quality: to play the local advantage, to meet international standards, and to create a classic legend of brand development.
Integrity is the cornerstone of service improvement
“Why do consumers want to buy our furniture? There is no furniture city in the surrounding area. Consumers are willing to go far, indicating that they are buying more than just furniture and services. Without honesty, professionalism and enthusiasm, Xianghe Furniture City has no soul. , will not create greater glory." - Li Yuge, director of the Xianghe Furniture City Management Committee said.
On December 13, 2010, Li Yuge was transferred to the Management Committee of Xianghe Furniture City. At that time, Xianghe Furniture City, due to the international economic situation and the impact of domestic real estate regulation and control, has shown a situation of slowing down and struggling.
After Li Yuge took office for ten days, it coincided with the spring of the "Twelfth Five-Year Plan" blowing off the prelude of 2011, which also made him clarify the direction of future development - "the inner strength, the external image, the multiple measures, and the stability Seek progress." Li Yuge requires cadres and workers and 60,000 employees. Everything starts from the perspective of sustainable development, and everything is centered around the reasonable demands of consumers. If you have to choose a theme in this year, it can only be - "integrity service."
Commodity and logistics is the breakthrough point for Xianghe Furniture City to create a brand of honest service.
It is the first line of defense for the furniture city to strictly control the purchase of goods. At the same time, the management committee also organized the training of sales service etiquette and sales skills for the furniture sellers, and required all practitioners and management personnel to firmly establish "serving consumers, serving Xianghe economy, serving the Chinese furniture industry" Service concept.
Xianghe Furniture City has a total of 194 companies engaged in the logistics industry, with logistics destinations covering 109 regions. With the rapid development of the furniture city, the long-standing "stubborn disease" - the irregularity of logistics and distribution services has always restricted the healthy development of the furniture industry.
On the one hand, the management committee jointly operates the functional departments of transportation management, industry and commerce, fire protection, etc., and conducts joint inspections of logistics enterprises from various perspectives. On the other hand, according to the characteristics of furniture sales, we have developed an information-based platform that is customer-centered, suitable for invoicing and logistics of furniture products, integrates existing logistics resources, improves logistics distribution efficiency and service quality, and provides overall sales and logistics distribution. And after-sales service forms an effective supervision, and problems can be promptly pursued. Since October 2011, the information platform has achieved good results in the three halls of Xinyilong, Huimei and Golden Key. In addition to logistics cost savings, the average number of after-sales and complaints rates have dropped significantly, and customer satisfaction has increased significantly.
Innovation is the guarantee of service improvement
Innovation means changing the untimely development mode of the past, and exploring an effective way to develop the Xianghe Furniture City. In 2011, the Furniture City Management Committee put forward the slogan of “Innovation, Creation, Responsibility, and Responsibilityâ€.
On July 1st of that year, the spacious and beautiful shopping tour bus began to shuttle through the entire city of the city. Consumers can take the ride at any time, and check the docking station to and from the distinctive exhibition halls. The opening of the sightseeing car marks that Xianghe Furniture City has taken a new step in the innovation of service measures. The commitment of the Furniture City Management Committee to provide consumers with a safe, convenient, honest and quality shopping environment is gradually being implemented.
Prior to this, in order to facilitate the consumption of consumers in remote areas to come to Xianghe Furniture City for shopping, the Furniture City Management Committee has set up offices in Beijing, Tianjin, Gu'an and Huludao, which can provide on-site services for consumers and solve problems immediately. . At the same time, on the basis of the opening of the Beijing-Tianjin-Tang free shuttle bus, the free shopping shuttle bus between Gu'an and Huludao has been opened to provide convenience for consumers in remote areas. At present, Gu'an and Huludao have sent free shuttle buses to more than 200 vehicles for more than 2,200 person-times, driving sales of more than 20 million yuan.
With the accelerating pace of social information and technology, consumers are increasingly demanding services. For this reason, the Furniture City Management Committee has invested more than 800,000 yuan to rent office space in the city and open a transparent office area. Handling problems and contradictions and disputes encountered by consumers and practitioners. Synchronized with the limited time settlement in the city, it is to establish a peer-to-peer promotion and service method. Consumers only need one phone call, and the staff of each office of the Furniture City will come to the door.
Regardless of how frugal the leadership of the management committee is, the management committee will not hesitate and strive for perfection in public service and safety investment: in the first half of 2011, the furniture city management committee invested more than 600,000 yuan in the case of very tight funds. As a special fund for fire safety construction, it is used to purchase emergency vehicles and testing equipment, hire professional electricians, organize fire emergency drills, organize fire knowledge contests, fire safety training for cadres and workers, and establish fire safety archives. In order to improve work efficiency, in 2011, the management committee purchased computers and installed network cables for the departments that purchased computers. They also purchased information collection facilities such as cameras and cameras. The purchase of these facilities and equipment reflects the management committee's high attention to service and management, and has also effectively improved work efficiency. In order to provide consumers with more comprehensive, timely and accurate market information and the work of the management committee, the furniture city magazine was issued in August 2011, and it was distributed in the free shuttle bus, merchant shop and exhibition hall for free for consumers. Read it.
Guide the practitioners to operate with integrity and enthusiasm, and actively create a brand culture of “integrity, responsibility, integration and win-winâ€. Xianghe Furniture City is interpreting the brand value of Xianghe Furniture City with the pursuit of “local advantages, international standards and world levelâ€. We will strive to fulfill our vision of “creating international brands, creating world influence, letting the world understand Xianghe, and let Xianghe go to the worldâ€.
Xianghe Furniture City Introduction
Xianghe International Furniture City is located in the hinterland of the Beijing-Tianjin-Tangjin Triangle. It is 45 kilometers away from Beijing, 70 kilometers away from Tianjin, and 80 kilometers away from Tangshan. The Jingha Expressway and many national highways and provincial highways pass through.
Xianghe International Furniture City consists of 27 single furniture cities with a total area of ​​2.2 million square meters. At present, it is the largest furniture sales and distribution center in North China, the country's largest office furniture and mahogany furniture wholesale market. There are more than 6,000 exhibiting enterprises in the city, more than 1,000 famous brands, with classic mahogany furniture, civil suite furniture, high-end office hotel suite furniture, Europe and America. 50 kinds of professional furniture exhibition halls, such as civilian suite furniture, medium and high-grade sofas, soft beds, outdoor, rattan and handicrafts. The city maintains a daily passenger flow of more than 20,000 passengers. The products cover more than ten provinces in the north and are also exported to Russia, Mongolia, South Korea, Canada and the Middle East, Africa, Europe, America and Africa. 24 billion yuan.
In 2012, the 13 professional committees, research and development centers, laboratories, and expert buildings of the China National Association's headquarters and its affiliates will all settle in Xianghe.
Xianghe International Furniture City is the vice chairman unit of China Furniture Association and Hebei Furniture Association, the director unit of Hebei Provincial Furniture Association Circulation Committee, and was named as “Furniture Capital of Northern China†by China Furniture Association. It has been the Ministry of Commerce and the State for two consecutive years. The Bureau of Statistics and the China Business Federation ranked first in the country's top ten furniture trading markets.
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