If the tea packaging is well designed, it can give the consumer a feeling, just like enjoying a beautiful artwork. Now we are entering a new era, people have changed from material demand to spiritual demand, and tea is selling. In the middle, the packaging is of course the messenger of culture and plays a role in enhancing the power of personality.
Tea is the wisdom of China's spiritual life style. In today's post-industrialization, tea beverages have become the carrier of spiritual life that returns to the self and returns to the true nature. The tea packaging design framework is based on the idea of ​​Chinese Confucianism, interpretation, and Taoism. The Western rational spirit is the only way to form a concept with modern visual elements, using traditional poetry, books, paintings, and printing techniques.
Confucianism, Buddhism and Taoism constitute the basic spirit of Chinese tradition. They merge with each other and form a splendid Chinese culture. Tea, as a manifestation of the spirit of Confucianism, Buddhism and Taoism, is connected with the daily life of the Chinese. Regardless of literati paintings or folk goods, art forms at all levels are all enveloped in the ideological concepts of Confucianism, Buddhism and Taoism.
In the design of tea packaging, if you grasp the basic spirit of Chinese tradition, you don't care about the changes in external form. The basic spirit of Chinese tradition is that it can always be in change. Confucianism speaks of "new day and day", adapts, changes, and survives. On the basis of modern life, the Confucianism has the ambition of "everything is prepared for me." Taoism has the rule of "being born with a clear road, with a way to keep alive; the inside is not alive, and the way of life is always there." Buddhism has a Zen machine that is "self-sufficient and capable of producing all kinds of laws." These are the ideological and conceptual foundations of tea packaging design.
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