Dilemma: the industry has nothing to do, wait for the property market to pick up
The weak are "hunger and cold", the fools are "green", the strong "hunting", the wise "waiting for the opportunity", for the home industry, 2011 is definitely an unusual year, the furniture brands of various malls have witnessed this A year of bleak market conditions. Whether it is panel furniture or solid wood furniture, European furniture or American furniture, it is full of unprecedented crisis. Consumers are becoming more and more rational, business profits are shrinking, and the days are suffering. The dealers who have been passionately fired have been splashed with cold water in this year, and they feel chill in the depressed market environment. Therefore, the furniture brand in the south opened the store in the north, and the furniture manufacturers in the north set aside. Overwhelming media campaigns, group purchases, collections, minimum discounts, award-winning rewards, and three-and-a-half-time celebrations have all been used by store operators. Despite this, it still failed to usher in the spring of the furniture industry.
Question: Where is the way out?
In the face of the current market environment, how should home dealers spend the winter? In the context of the left and right environment, in addition to traditional discounts, profits, buy gifts, sweepstakes and other means to pull the market, there is no special novelty promotion means? In this cold winter era of home consumption, there are already some representative brands of homes forming alliances, group marketing, local dealers have also tried to use their respective advantages, alliance cooperation, sharing channels, sharing promotional resources, sharing customer resources, maximizing production Sales.
The “Home Discount Alliance†launched by Tuba Rabbit Decoration Network is based on this big environment. It integrates various types of household products into a home experience hall to form a discount alliance for all household products, so that owners can enjoy the benefits.
What is the Home Discount Alliance?
The Home Discount Alliance is an innovative measure of the home sales model after long-term market research and analysis by Tuba Rabbit Decoration Network.
The concept of "home discount alliance" is based on the extension of the concept of group heating. Tuba rabbit decoration network has accumulated a large number of decoration prospective owners, they need to decorate, need to buy materials and furniture, as long as the home dealer can provide discounts, the Tuba rabbit decoration network can guide the accurate owners on all platforms to Storefront, thus achieving product sales.
In order to better attract owners to the products of the Home Discount Alliance, Tuba Rabbit Decoration Network has set up a home shopping mall channel to establish an online home experience museum, so that owners can directly replace products through their favorite style space, just like in players. As with the game, let the owner preview the future home space with a pleasant mood, which will generate interest in the purchase of home products, and then submit the purchase intention.
For the owners, the whole process is a relaxed, pleasant, relaxed, active, free from outside interference, and the natural consumption process.
The home discount alliance realizes online home experience, offline discount purchase, and the owner enjoys the benefits, while the material supplier not only gets the network promotion but also directly drives the terminal sales.
Discount Alliance: The Gospel of Dealers' Dismal Management
The market is changing rapidly and the business expansion is shrinking. Is it innovation or sticking, is it persisting or giving up? As a participant in the entire home market, every move of the company is the most direct response to the market.
In the company's actions again and again, after the industry's repeated ups and downs, looking back at the crisis in 2011, it was discovered that this often marginalized home market is in fact closely related to our lives. The “Home Discount Alliance†proposed by Tuba Rabbit is to better cope with the most eager expectations of 2012 and the company: bid farewell to the cold winter and usher in the most colorful spring of the home industry.
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