Home textile product packaging: Jin Yuqi, good product (on)

As the home textile industry has gradually grown in size and consumers have become more rational, the various home textile brands have also expanded from the design and quality issues of the product itself to the fierce competition in the image and so on. For the brand, the product categories are basically similar, nothing more than being class, pillow, kits, blankets, towels and so on. At the same time as attracting eyeballs, if we can add a unique packaging to good products, we will be able to differentiate our products from many similar brands, and be sure to be good from the inside out. Facts have proved that product packaging is the first image to enter the eyes of consumers first, which strongly stimulates consumers' desire to purchase. This shows that a good package plays a very important role in home textile products.

Looking at the current home textile market, the changes in packaging can be said to change with each passing day. Most home textile brands will launch their own brand new image and new packaging each quarter to meet the changing needs of the market. The new packaging has been greatly improved in terms of materials, box type, and graphic design. Special days will also have special packaging. All this shows that domestic textile companies have realized the importance of commodity packaging and are constantly trying new methods and methods for packaging strategies. Many companies are also increasing their investment in this area.

Packing style

Style design throughout the brand. Classical ornate Rollei home textiles, courtiers of the Sennason, concise fashion Aussino, and Pierre Cardin. Home textile product packaging design style is based on the brand style. Different positioning of the brand is different, and its packaging is naturally different. The unfolding of packaging design is continuation around the brand's style. Products can be updated, packaging can also be updated, but the constant is its overall style.

Package overall tone

The application of color is the most direct factor to distinguish brands. Red people think of ESPIRT, green people think of Huayuan Sailai, blue people think of sleeping treasure, bright yellow people think of dinosaur home textiles. Each brand in the original basic color tone, according to the different products, different seasons, different trends, packaging can also be adjusted to a certain range of tone, synchronized with the popular. This not only allows consumers to deepen the memory of the brand, but also allows consumers to seize the popular. The dinosaur home textile packaging, which has always been based on bright yellow, has gradually replaced it with a grey tone. The change in the quantity of the two colors also gives the brand a new look. Gray tone tends to be more mature and elegant. The harmony and unity of large areas of gray and light yellow are both steady and modern, and indeed a successful transition.

Packaging materials

According to the different products, the packaging material also changes accordingly. The size, weight, and structure of the product all affect our choice of materials. At present, there are more common paper, non-woven fabrics, artificial leather, PVC, PPP and so on. Paper is the most widely used of all major packaging materials. Due to its processing properties and processing technology, the printing process has a long history. There are many types of paper, including corrugated paper, whiteboard paper, tea board paper, copperplate paper, and cardboard paper. According to different uses choose different papers. For example, corrugated paper, which is stronger than ordinary paper, has strong anti-extrusion properties and can replace wooden boxes. Suitable for the packaging of loadables. Non-woven fabrics have been widely used as an emerging material. Its moderate price, light texture, a certain degree of permeability, and more commonly used with plastic materials, the effect is very good. The PVC material with very good permeation performance is basically replaced by PPP material because it is harmful to human body. Artificial leather, the application of the current market packaging is relatively small, a small number of applications in the packaging can highlight the grade, more suitable for high-end gift material selection. The disadvantage is that the cost is relatively high and the use area is relatively narrow.

Packaging structure

A reasonable structure not only can effectively protect and display products, but also can effectively reduce the production cost and transportation problems of the products. Paper packaging is the easiest structural design. It is the most widely used one in home textile packaging. The packaging of large quilts and small facial tissues can be completed with paper structures. But whether it is big or small, we must continue to conduct in-depth research based on the characteristics of the product to create a beautiful and suitable box shape. However, no matter how ever-changing, but also to follow certain principles: 1. Has the convenience. The box-shaped design must be easy to store, convenient, convenient, easy to carry, easy to use and easy to transport. 2. It is protective. The protective performance of the carton is the key to the structural design, and it is also the premise of the design. In the design of the carton structure to be strong, not in the flow of damage, it is necessary to fully consider the lining structure, arrangement, packaging materials and shape structure and other factors. 3. With variability. With the same type of product, the price is the same, the beauty and ugliness of the box, and the elegance can determine the outcome of the competitors. The cartons are open-minded, otherwise they are slow-moving.

Package display effect

Another big use of packaging is how to effectively present products to consumers in a sales environment. Because packaging is ultimately for sale, every aspect of packaging before the product is sold must be considered for the product.

For the above points, we chose the following cases to illustrate one by one

Towel packing

Characteristics: Towels are used as daily necessities for people. They are also branded and packaged here. The compact and unique cartridge design just fits the product. Both hygienic and beautiful. The packaging takes the form of a world cover, which is economical and practical. Corrugated paper and paperboard complement each other. The two packages share the same series, with a fresh, natural green color as the design key, highlighting the concept of natural health.

Transparent packaging

Features: This package breaks the traditional packaging form. The modern, yet frosted material with a transparent effect gives a brightly colored product. The entire package is elegant and elegant. It is the first choice for young people.

Chrysanthemum pillow packaging