Mahogany furniture ushered in a small climax after the Spring Festival

In recent years, the status of mahogany furniture in the collection market has become increasingly prominent, and prices have climbed all the way. After the spring of this year, it was reported that the redwood market is about to usher in a new round of price increases. Although there is no clear data on when to raise prices and increase in the market, Wu Xinjian, executive vice chairman of the China Redwood Classical Furniture Council, is affected by factors such as rising raw material prices, rising labor costs, and economic recovery. After March, the price of rosewood furniture is likely to increase.

Mahogany furniture ushered in a small climax after the Spring Festival

After the Spring Festival, the author visited the Beijing home store and found that many mahogany furniture brands are very busy, not only advertised in the store, but also the promotional brochure of mahogany furniture in the store. Is mahogany furniture so hot? The author conducted a market visit.

In the famous professional mahogany furniture store in Beijing - the first floor of Jinfei Redwood, the first floor of the red sandalwood, the first floor of the fine mahogany, and the first floor of the Ming and Qing dynasty mahogany, I found that consumers who came to buy mahogany furniture The steep increase in the past has left the staff unstoppable.

In addition to the popularity of these four stores, the Jinfei Culture and Art Collection, which has just been in business, has also ushered in a peak of passenger flow – guests from all over the country come to buy their favorite mahogany furniture products. For example, a customer from Shanxi purchased more than 2 million yuan of Siamese rosewood furniture. “A lot of guests who come to Jinfei Culture and Art Collection Hall are 'two-in-one', and after visiting the collection, they have also conducted a 'purchasing tour', and at the same time they have acquired the favorite mahogany furniture.” Wu Xinjian, president of Jinfei Redwood said.

In the Zhuping Zhuangfei Culture and Art Collection in Changping, Ms. Gu from Tianjin said: “I found it worthwhile after I came here. The mahogany furniture here is not only high-grade, the price is real, but also the room for selection is very large.” According to Jin Fei According to statistics from the marketing department, in January of this year, the sales volume of Jinfei Furniture increased significantly year-on-year, and less than half a month has already completed the scheduled sales for the whole month.

Redwood market price is more likely to increase

This year, due to the gradual heat of the market, the call for the price increase of mahogany furniture has once again flourished. During the visit, I heard that the most talked about by business owners, clerk and consumers is “price increase”. As for when to raise prices? How much is the increase? Some of the small business leaders interviewed said that they do not rule out the possibility of price increases after March, but the specific situation will depend on the rhythm of several big brands such as Jinfei, Midland and Shenzhen.

In the Jinfei mahogany factory, the head of the sales department pointed out that several finely crafted Laohong rosewood furniture said that the price of its raw materials market was about 6,000 yuan/ton more than 10 years ago, and now the price has been as high as 120,000 yuan. / ton or so, just recently this material has increased by 10-15%. The rise in raw materials will inevitably lead to an increase in furniture prices.

The person told the author that Jinfei had not raised the price during the Spring Festival, which mainly considered the increase in the number of consumers choosing mahogany furniture as a cultural gift during this period. Jinfei Hongmu has always adhered to the principle of “small profits but quick turnover”. The average price is lower than other manufacturers, and it is actually giving back to consumers, so there will be no price increase at present. However, the Lantern Festival has already passed, and the possibility of price increases is very high. If consumers are interested in buying mahogany furniture, it is too early.

Wu Xinjian predicts that there will be two growth periods for the price of mahogany furniture next year. The first one is expected to increase by about 20% in the first three months, and the second one is expected to increase by about 30% around the year of August-September. It is expected to grow by about 50%.

The rising cost of raw materials is the main cause

The growth cycle of redwoods is slow, and it often takes hundreds of years or even thousands of years to become a material. In addition, resources are scarce and are showing a trend of decreasing year by year. At the same time, as the international policy on the protection of forest resources and the restrictions on the export of raw materials, that is, the exporting countries, restrict the export of raw materials, the number of cuts and the number of exports of redwoods are becoming more and more tense, so the rise in raw material prices is inevitable.

Analysis of the reasons for the rising price of mahogany furniture this year is imperative. Wu Xinjian believes that in addition to the main factors of raw material price increase, the increase in labor costs, the increase in demand for rosewood, and the economic recovery are among the factors. “The rising salary of employees is one of the reasons why mahogany furniture is forced to increase prices.” According to Wu Xinjian, the salary of a mechanic, engraver and other workers in the mahogany industry is about 20-30% per year, and some scarcity. The salary of the work category has increased by 50% in one year.

In addition, more and more people are now seeing the value-added and value-added of mahogany furniture, which makes mahogany furniture an investment target, especially on the holidays, and mahogany furniture has become a new gift. Speaking of the current gift market, what gifts are chosen for each other has become a question that many people think about. The word "culture" stands out from the popular selling points in line with the needs of the times. Since ancient times, China has believed that “everything is the best, only reading is high”, and culture naturally becomes the embodiment of knowledge and cultivation. When the era of material scarcity is over, it is not difficult to understand the trend of “gift giving culture”. As for why the choice of mahogany crafts as a gift, according to Jin Feihongmu survey customer choice of two reasons: rich cultural atmosphere, gifts have face; material noble, value-added.

“The price increase of mahogany furniture is due to the recent increase in market demand. Most of the recent real estate delivery has created a large number of customers for the mahogany furniture market. In short, the price of the mahogany industry will change with the market demand.” Wu Xinjian said.

Buying mahogany to choose a brand company or store

Compared with general practical furniture, mahogany has the characteristics of high density, corrosion resistance, durability and durability. Not only can this generation be used, but it can also be passed on to future generations, plus the mahogany furniture is rich in cultural and artistic connotations, and can be held as a collection of investment items for a long time. However, the value of mahogany furniture is greatly affected by many factors such as materials and workmanship. It is difficult for ordinary consumers to make a distinction. In addition, the current mahogany furniture market is mixed, and the investment value of mahogany makes a large number of enthusiasts rush, so in the purchase It is inevitable to encounter fraud.

Wu Xinjian suggested that consumers should still carry out some brand-based choices. If you want to ensure that the purchase of real wood mahogany furniture, you should try to buy it from a well-known mahogany furniture professional store or brand enterprise factory, because usually The quality of their mahogany furniture is relatively reliable.

In order to regulate the market, in 2012 the country issued the "Redwood Furniture" standard, which is based on the "Dark and expensive hardwood furniture" industry standard on the summary development and improvement, is a mandatory standard, that is, any one engaged in the production and operation of mahogany furniture and The standards that must be strictly enforced in the relevant industries. If there are any standards in the past that are inconsistent with the standard, they must be implemented in accordance with the new standards. As a well-known enterprise in the mahogany industry, Jinfei actively implemented the new national standard of mahogany and won a good reputation in the industry.

The industry believes that mahogany furniture is a valuable household product for consumers. It has a certain value for preservation. When consumers buy mahogany furniture, it is recommended that in addition to choosing brand mahogany furniture, whether to actively implement the new national standard is also the integrity of the company. Another test.