The state has successively introduced eight new countries and restrictions on sales orders. Policy pressures have caused the pessimism in the property market to spread, and the curve of the sales channel in the property market has been stepping down. In addition, the fuel, raw materials and labor wages in the market have risen steadily, causing the production cost to rise. Multiple pressures have directly affected the entire real estate and home furnishing industries. The development, which in turn affects its downstream industry - the wood flooring industry.
In 2012, the flooring industry was in full competition, and the integrated materials quickly seized the market. Some small enterprises could not bear the fierce competition and have already withdrawn from the flooring industry. Many enterprises are still striding into the flooring industry. Therefore, the era of competition and integration in the flooring industry has arrived in 2013.
In addition, due to the anti-dumping and countervailing lawsuits of wooden flooring, many flooring companies have begun to export to domestic sales. In the unprecedented fierce competition in the domestic flooring market, flooring companies are faced with waiting for opportunities to change their attitudes, or adjust their mentality to actively respond to the financial crisis. After another round of superiority and inferiority? Big waves and sands, how to survive in the downturn but fierce competition, this is a topic that wood flooring companies need to ponder. How should Chinese flooring companies face transformation and leapfrogging?
Environmental protection threshold
The flooring industry is the export representative industry of China's light industrial products, and it is also one of the main forces of the “Made in China†market in Europe. However, information from the 112th Canton Fair shows that the new environmental protection rules for wood products implemented by the EU may cause a new “green threshold†for the flooring industry, which will impact the export of China's flooring industry. However, the Chinese flooring industry also has corresponding countermeasures to deal with. Many Chinese flooring companies are crossing this “threshold†through transformation and upgrading and the introduction of high technology.
In the view of many flooring companies, green and environmentally friendly products can enable enterprises to gain long-term competitiveness. In the future, increasing the share of environmental protection and low-carbon products exports will become an important means for China to adjust its export commodity structure and enhance its competitiveness in the international market.
Innovation threshold
For the flooring companies, the labor advantage that has long been relied on is gradually disappearing. As a result, the flooring industry has entered the end of the road based on large-scale manufacturing and low-price competition based on imitation. So what is the way out for domestic flooring companies?
From the development history of developed countries, their growth support is different at different stages of economic development. From the perspective of economic contribution, it is from factor accumulation to intensive management, and then from intensive management to knowledge innovation.
According to industry insiders, as the market matures, in a special period, opportunism that relies on a business opportunity to succeed has no market, and the progress of flooring companies has returned to the basic point of “technical progress†and “business model restructuringâ€.
Throughout the status quo of China's flooring industry and its position in the international industrialization division of labor, the transformation of the mode is not only to achieve the low-end manufacturing chain of the industrial chain, but also to the two high-end R&D, design and brand, marketing, and seek A new model for the development of the flooring industry in the new historical period.
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